Sales Manager (m/f/d)

Location: Berlin

Start date: As soon as possible

DSEI is firmly established as the leading international defence exhibition in the UK and Japan. With the introduction of DSEI Germany, the portfolio will be expanded to include a European edition. The first event will take place from 9 to 12 March 2027 at the Hannover Messe, one of the largest and most modern venues in the world.

DSEI Germany is aimed at a high-ranking international audience, including over 1,600 exhibitors, government delegations, national pavilions and companies from the classic and non-traditional defence and security technology sectors.

Your tasks

• Sales and customer management:
  You will actively acquire new customers from the defence, security and aerospace industries and manage a defined portfolio of existing customers along the entire customer journey – with the aim of long-term partnerships.
• Marketing of exhibitor space and sponsorship packages:
  You will be responsible for the targeted marketing of stand space, brand activation and sponsorship offers in your customer segments – from the initial approach to the conclusion of the contract.
• Development of sales initiatives:
  In close cooperation with the team, you will develop thematic special areas and sales initiatives to strengthen selected product segments.
• Market and competition analysis:
  You observe relevant markets and analyse potential in order to identify trends at an early stage and develop innovative offers.
• Strategy & lead generation:
  Together with the marketing team, you design effective measures for lead generation and actively contribute to the implementation of sales campaigns.
• Internal collaboration:
  You will work closely with the content, marketing, sponsoring and operations departments to ensure a strong trade fair experience for your customers.
• Reporting and presentation:
  You will create compelling reports, market analyses and presentations for internal and external stakeholders.

Your profile

• Degree in business administration, international business, marketing or a comparable qualification.
• Several years of experience in international sales, ideally in the trade fair, aviation, defence or security industry.
• Success in acquiring and supporting B2B customers, particularly in the high-tech or defence environment.
• Strong closing skills, initiative and negotiating skills.
• Strategic and entrepreneurial thinking and organisational skills.
• Very good communication skills in German and English.
• Confident handling of CRM systems (e.g. Salesforce) and MS Office.
• Team player with a high level of customer orientation, quality awareness and enthusiasm for technical and digital topics.

We offer

• A versatile position with responsibility and development potential
• An international working environment
• Attractive remuneration
• A modern, centrally located office in the heart of Berlin with excellent transport links

Interested?

Would you like to work in a dynamic, international environment with high-level decision-makers from industry and government? Are you an experienced sales personality with the ambition to actively shape and further develop one of the leading defence trade fairs?

Then we look forward to receiving your informative application, stating your salary expectations and your earliest possible starting date.